Hello! I’m Alex.

I make things for people who make things.

A person in a purple cap, with mountains in the distance
In my natural habitat, up some mountain.

I’m a product engineer with over 12 years of experience building creative tools, apps, and games for the web. Good tools (and the skills to go with them) feel like superpowers. Giving people that feeling is what drives my work.

At previous employers like tldraw and Airtable, I’ve worked on everything from AI prototypes, canvas interactions, and drag-and-drop UI builders to developer SDKs, scripting environments, and sync engines.

A long time ago, I founded Erase All Kittens, an award-winning game that has introduced hundreds of thousands of children aged 8+ to coding. You should have a go!

As a teacher & facilitator, I’ve designed degree-level software engineering courses, taught business executives to build IoT devices, and introduced 7-year-olds to game design.

Hire me to help build your cool internet thing. I like figuring out who it’s for, what it should be, how it feels, the plumbing inside, and everything else. Get in touch!